How to use podcast links to increase listener retention

Last updated on March 9th, 2026 at 02:03 pm

Why a podcast landing page helps you grow your podcast audience

If you’re trying to grow your podcast audience, you want listening to be as easy as possible. Your audience uses different apps. Some listen on Spotify, some prefer Apple Podcasts and others use Amazon Music or YouTube. When you only share one platform link, you unintentionally limit who can listen to your show.

Imagine someone clicks your link and realises they don’t use that app. Most people won’t go searching for your podcast somewhere else, they’ll simply move on.

And just like that, you’ve lost a potential podcast listener.

The biggest mistake that stops podcasters getting more podcast listeners

A common mistake I see new podcasters make is linking directly to Spotify or Apple Podcasts in their bio. You’ve probably seen this before. You click a “link in bio” and it opens only an Apple Podcasts page.

But what if the person clicking doesn’t use Apple Podcasts? Maybe they listen on Android or Spotify instead. If the link only opens one app, they’ll probably just move on.

If you’re wondering how to grow podcast listeners, fixing this one issue can make a real difference.

How a podcast landing page makes it easier for people to listen to your podcast

The easiest solution is to create a podcast landing page on your website. Instead of sending listeners to just one platform, you send them to a single page where they can choose how they want to listen.

Your podcast landing page should include links to:

• Spotify
• Apple Podcasts
• YouTube
• Amazon Music
• Any other platforms your show appears on

This makes it easy for anyone to start listening, no matter which platform they prefer, they can find your podcast instantly. And that means more downloads and more consistent growth.

The hidden podcast marketing strategy behind sending listeners to your website

Here’s something many podcasters don’t realise. Sending listeners to your website instead of an app is a powerful podcast marketing strategy. When someone visits your podcast landing page, they don’t just see your podcast, they see your whole brand.

They might:

• Explore your services
• Read your blog posts
• Join your email list
• Learn more about your business

Your podcast becomes the entry point to everything you offer. If you run a service-based business, this can turn casual listeners into clients.

What to include on your podcast landing page to increase podcast subscribers

A good podcast landing page doesn’t need to be complicated, it just needs to make listening easy. Your page should include:

• Links to every podcast platform
• A short description of your podcast
• Your latest episodes
• A subscribe or follow button
• A clear explanation of what listeners will gain from your show

Think of it as the main place people can find and listen to your podcast. It’s where someone who’s curious about your show can quickly become a regular listener.

Want a simple podcast growth strategy every week? Join The Long Game

Growing a podcast doesn’t happen overnight. It takes consistency, strategy, and a clear plan.

That’s why I created my weekly newsletter The Long Game. The Long Game shares simple, strategic podcasting advice to help you grow your show in a way that supports your business.

Every edition includes practical ideas you can implement. Inside the newsletter I share:

• Podcast marketing strategy tips
• Content planning ideas
• Repurposing strategies
• Podcast growth insights
• Mindset shifts to help you stay consistent

It’s the kind of support that keeps you focused and proud to share your podcast, because you’re not here for quick wins, you’re here to play the long game.

If you want weekly advice from a podcast strategist who understands the journey, make sure you subscribe to The Long Game.