Have you ever felt like something in your business isn’t quite aligning anymore? Maybe it’s a service, a project, or even your podcast. It’s tempting to stick with what’s familiar, but sometimes the boldest move you can make is to let go and start fresh.
That’s exactly what Annmarie Lord, a psychic medium and intuitive coach, did when she realised her original podcast no longer aligned with her evolving brand. Instead of forcing it to work, she started a brand-new show, Motivational Medium. The result? A podcast that resonates deeply with her audience, aligns with her business goals, and allows her to share her unique blend of spirituality, coaching, and mindset work.
The key takeaway here is this: Your podcast, or any part of your business, should reflect where you are now or where you want to be, not where you used to be. Holding on to something that no longer fits can drain your energy and creativity. Starting fresh isn’t a failure; it’s an opportunity to breathe new life into your content and connect more authentically with your audience.
Steps to realign your content with your goals
If your podcast, blog, or other content isn’t quite hitting the mark anymore, here’s what you can do:
- Take a step back
Ask yourself: Does my content reflect my current brand and goals? If it feels off, it might be time to reassess.
- Identify what’s not working
Be honest about the elements that aren’t clicking, whether it’s the topic, format, or consistency. Pinpointing the gaps is the first step to moving forward.
- Create a plan for change
If it’s time to pivot, outline what a fresh start would look like. Think about what excites you and how it aligns with your business vision.
- Get support
You don’t have to do it all on your own. Whether it’s working with a podcast manager, a coach, or a trusted friend, having someone in your corner can make the process smoother.
- Give yourself permission to start fresh
Letting go of the old to make way for the new isn’t easy, but it can be the best decision you make. A fresh start often brings renewed energy and focus.
Want to learn more?
If you want to hear more about this subject, how Annmarie made the decision to start a fresh, how to stay authentic and tips on how to stay consistent and create content that your audience resonates with. Then listen to this episode of Podcasting for Business Owners.
Need help with your podcast’s direction?
If you’re feeling unsure about whether to pivot, rebrand, or start fresh, I’d love to help. You can book a strategy call with me here to clarify your next steps.
I also have openings for a limited number of 1:1 clients to either launch a new podcast or manage your existing one. Just book an obligation-free call here.