Podcast Launch Program
You’ve been thinking about starting a podcast for long enough. You’ve got the expertise, something worth saying and now you just need to get the thing started.
The Podcast Launch Program shows you how to go from “I’d love to start a podcast someday” to getting your podcast out into the world, without getting overwhelmed by all the tech and decisions along the way.
This program is for small business owners ready to launch a podcast that supports their business, showcases their expertise and helps them reach the people they want to work with.
Here’s what you get:
Complete Podcast Launch Program
Step-by-step video training
Worksheets and resources
Podcast marketing bonus training
Private 30-minute 1:1 Zoom call with Laura
Work through the program at your own pace
Imagine this
You wake up on a Tuesday morning, check your dashboard, and see that your latest episode has been downloaded by listeners from around the world. A new client reaches out, saying they found you through your podcast and are eager to work with you. You’re invited to speak at an industry event because someone heard your podcast.
This isn’t a dream, it’s what happens when you take action and launch your podcast with a clear plan and the right support.
Don’t let another year go by wondering “what if.”
Take the first step towards sharing your voice and growing your business.
Why have you still not launched your podcast?
Because what you need isn’t more information. You need a clear path to follow, and someone you can turn to when you get stuck.
That’s exactly what the Podcast Launch Program gives you.
You could figure all this out yourself, but you haven’t.
You’ve probably already Googled microphones, watched YouTube tutorials and saved posts about starting a podcast.
Maybe you’ve even started planning your show, but somehow, you’re still not any closer to launching it.
Because more information isn’t the answer. You need a clear process that tells you what to do next and someone you can turn to when you get stuck.
This isn’t just a bunch of videos you’re left to work through alone.
I’ll take you through the whole process step by step, so you know what to do and when to do it. And if you get stuck or just want to talk something through, you’ll also have a private 30-minute 1:1 Zoom call with me.
We’ll cover everything you need to get your podcast up and running, including:
- How to plan your show from understanding your ideal listener to refining your message
- How to record and edit even if you’re starting from zero
- How to set up your hosting platform and get your show out to the world
- How to craft clear, engaging show notes and titles
- How to feel good behind the mic, so you can speak with confidence
- And most importantly, how to make podcasting a tool for your business, not just another to-do
By the end, you won’t just know how to start a podcast. You’ll have everything you need to get yours launched.
And once it’s out there, you can start building a library of content that showcases what you know, helps the right people discover you and supports your business long after you’ve hit publish.
Why does it work?
Because starting a podcast can feel like there are a million things to figure out. I’ve broken it all down into simple, manageable steps, so you can stop Googling, second-guessing everything and get your podcast launched.
And the results speak for themselves:
- Clients I’ve helped launch their podcasts have been invited onto TV after a producer heard their show.
- Another was approached by a book publisher to turn her podcast into a book.
- Others have received messages from listeners around the world, leading to new clients, new connections, and more visibility than they ever imagined
If you keep waiting, your message stays hidden and your audience never gets to hear your story. Another year can pass without you growing your brand or creating the opportunities you deserve.
PLUS: Your private 1:1 Podcast Launch Call
Sometimes you don’t need another lesson. You just need to talk your idea through with someone who knows podcasting.
That’s why your Podcast Launch Program now includes a 30-minute private Zoom call with me.
Bring your podcast idea, questions or whatever you’re stuck on. We can use the session to talk through your:
- Podcast concept and positioning
- Ideal listener
- Podcast name or format
- Content and episode ideas
- Equipment or recording setup
- Launch plan
- Or anything else that’s keeping you stuck
You’ll need to book your call within 28 days of joining the program, giving you an extra reason to get started rather than adding the program to your “I’ll do it someday” pile.
Who am I to teach you how to podcast?
Hi, I’m Laura, podcast producer and strategist, and someone who knows exactly how it feels to be unsure if your voice is worth sharing. I wasn’t always confident in speaking up. As a kid, reading aloud in class would tie my stomach in knots. One teacher even pretended to fall asleep while I was talking, it’s no wonder I thought my voice didn’t matter.
But podcasting changed everything for me. It gave me a platform to share ideas in my own way, without the nerves or second-guessing. And now, I help business owners like you find that same clarity and confidence.
What I bring to the table is more than technical know-how. I’ve launched and managed podcasts that have opened doors for my clients: from attracting book deals and speaking gigs, to landing interviews on TV. It’s about more than just recording, it’s about using your podcast as a tool to grow your business and build real authority.
Why do I do this? Because I know how powerful it is when you finally share your story. I believe every voice deserves to be heard, and I’m here to help you make that happen, in a way that feels simple, strategic, and true to you.
Ready to make this happen?
I know what you’re thinking…“But Laura, I don’t want to buy another online course and never finish it”
I get it. That’s why I’ve designed the Podcast Launch Program around action, not consuming endless information. You follow the process step by step and you also have a private 1:1 call with me to help you get unstuck, answer your questions and keep moving towards launch.
The goal isn’t to finish another course. The goal is to finish with a podcast.
Or maybe you’re waiting for the “perfect time” to start. That perfect time doesn’t exist, and waiting is exactly what keeps most people stuck.
If you don’t act now, you’ll keep spending hours Googling, second-guessing your ideas, and feeling like you’re missing out. Another year can pass by, and you’ll still be stuck in the same spot.
But imagine a few short weeks from now…
- You’re confidently sharing your voice, connecting with new leads, and creating real opportunities for your business.
- You’re seeing downloads from people around the world, people who need what you have to offer.
- You’re no longer hesitating or second-guessing yourself because you have the tools, a clear plan to follow, and personalised support from me when you need it.
Why now?
Because your audience is waiting for you. Because the sooner you start, the sooner you can grow. And you won’t be left trying to piece everything together yourself. You’ll have a clear process to follow, plus your 1:1 call with me if you need personalised guidance along the way.
So… ready?
This program is deliberately designed to help you launch an audio-first podcast from your own home or office.
You can host the podcast yourself, record solo episodes and interview guests remotely. You don’t need a studio, cameras, lighting or an elaborate recording set-up.
I’ve seen how easy it is to get caught up in all the stuff you think you need before you can start. Suddenly you’re researching cameras, comparing lights, worrying about how your background looks and convincing yourself you’re not quite ready yet.
I don’t want any of that to stop you from starting.
This program is about getting the foundations right, getting comfortable behind the mic and getting your podcast out into the world.
If you decide you want to add video later, you can. But you don’t need to figure all of that out before you’ve even published episode one.
Let’s get the podcast started first. The fancy stuff can wait.
The Podcast Launch Program is for you if…
- You’re a business owner who wants to use a podcast to support your business.
- You want to start with an audio-first podcast.
- You’ll be recording from your home or office.
- You’re planning a solo-hosted show, with the option to interview guests remotely.
- You want someone to simplify the process and show you what to do next.
- Most importantly, you’re ready to stop thinking about starting a podcast and start one!
It’s probably not the right fit if…
- You want to create a video or YouTube-first podcast.
- You need training on cameras, lighting or video editing.
- You’re setting up an in-person podcast studio.
- You’re creating a co-hosted show where you’ll be recording together in the same room.
Important Note on Software and Equipment
While our program recommends various software and equipment to enhance your podcasting experience, it does not provide detailed instructions for using all of them. The program specifically includes:
- Editing with Audacity: A comprehensive guide on how to edit your episodes using Audacity.
- Overview of Descript: A brief outline of the key features of Descript for those interested in exploring additional editing options.
- Setting Up with Buzzsprout: A detailed walkthrough on how to set up and manage your podcast using Buzzsprout as your hosting platform.
This approach ensures you have the essential tools and knowledge to start your podcast.
Frequently asked questions
1. How much time will I need to dedicate to the program each week?
While the program is self-paced, it’s recommended to set aside a few hours per week to go through the modules and complete the exercises. However, the exact time commitment may vary depending on your learning style and how quickly you grasp the material.
2. Do I need any specific technical skills or equipment to participate?
No specific technical skills are required to start the program. The modules are designed to cater to beginners and provide step-by-step guidance on all aspects of podcasting, including editing techniques. As for equipment, all you need is a professional microphone and headphones, and the program will show you how to podcast from the comfort of your own home using free or reasonably priced software.
3. What kind of support is available during the program?
The program is self-paced, so you can work through the lessons when it suits you. But that doesn’t mean you’re completely on your own.
Your program includes a 30-minute private 1:1 Zoom call with Laura McRae. You can use the session to ask questions, get feedback on your podcast idea or work through anything that’s keeping you stuck.
Your call must be booked within 28 days of purchasing the program, although the appointment itself can take place after the 28-day period, subject to availability.
4. Will I learn how to market my podcast and grow my audience?
Absolutely! The program includes a bonus module on effectively marketing your podcast on social media and repurposing your content for maximum impact. You’ll learn strategies to attract listeners and engage with your audience, ultimately growing your podcast community.
5. What if I’m not sure about my podcast idea or target audience?
Module 1 is dedicated to helping you get a clear understanding of why you’re starting a podcast, who you’re speaking to, and what you aim to achieve. You’ll work through exercises to define your podcast’s mission and identify your ideal listener, ensuring that you start on the right foot.
6. Is there a guarantee of success with this program?
While the program provides all the tools and guidance you need to launch a successful podcast, individual results may vary. Success depends on factors such as the quality of your content, consistency in publishing episodes, and your efforts in promoting your podcast. However, Laura has successfully launched many podcasts using the same techniques that this program runs through.
7. What type of podcast is this program designed for?
The Podcast Launch Program is designed to help you create an audio-first, solo-hosted podcast that you can record from your own home or office. You can also interview guests remotely.
It doesn’t cover in-person co-hosted podcast set-ups, studio recording, cameras, lighting or video editing.
Laura has kept it this way intentionally. There are already enough things to think about when you’re launching your first podcast! Laura wants to help you get the foundations right and get started, without feeling like you need a full recording studio before you can press record.
You can always add video or upgrade your set-up later if you choose to.
Podcast Launch Program Success Stories
Nina Visic
“Laura’s Podcast Launch Program gave me bite-sized lessons, practical training and the confidence to launch a podcast that truly supports my business and helps my audience.”
“By the time launch day arrived, I felt so proud of what I’d created, knowing I’d built something that would really shine and make a difference.”
Jacqui McRae
“Laura’s Podcast Launch Program is so detailed, thorough and easy to follow — it completely took the overwhelm out of launching my podcast!”
“What I love most is that Laura’s program gives you everything you need to launch with confidence and ease, no confusing YouTube tutorials needed!”
