Are we calling everything a podcast now?

Why understanding what makes a real podcast matters

Have you noticed how everything online is suddenly being called a podcast?

From long-form YouTube videos to two people reading scripts in front of cameras. Somewhere along the way, the true essence of podcasting started getting blurred.

And if you’re a business owner, this really matters. Because when you believe you need a high-end studio or a professional film crew to start your show, it can hold you back from launching altogether.

But you don’t need expensive equipment or a huge production to create a podcast that connects and converts. You just need your voice, your message, and a clear plan.

Common misconceptions that stop new podcasters from getting started

Recently, I visited what was advertised as a “podcast studio.” But when I arrived, it looked more like a small TV set. Bright lights, autocues, and two people reading lines directly to the camera.

That’s when I realised something. Video podcasting has changed how many people define a podcast.

Don’t get me wrong, video can be powerful. But for most entrepreneurs, coaches, and small business owners, it’s not essential. You don’t need multiple cameras or a crew. You need clarity, authentic connection, and a message that resonates with your audience.

If you’ve been hesitating to launch your show because you don’t have a fancy setup, please don’t. You can start a podcast from home and make it sound professional. My Podcast Launch Roadmap shows you exactly how.

How to create a podcast that connects with your audience

At its core, a podcast should be about connection, conversation, and storytelling. It’s not about camera angles or lighting setups, it’s about how you make your listeners feel.

When your audience feels part of the conversation, that’s when you build trust, authority, and genuine relationships that lead to business growth.

Why now is the best time to start your podcast

Platforms like YouTube are changing how we think about podcasting. According to Edison Research, 42% of U.S. adults now prefer podcasts with a video element and YouTube has overtaken Spotify and Apple Podcasts as the most-used platform for podcast listening.

That’s exciting, but it also creates confusion. Many creators are now focusing more on visuals than the listener experience, which is what truly sets podcasts apart.

If you’ve been feeling like you’re “behind” because you don’t record on video, let me reassure you, you’re not. Audio-only podcasts are still one of the most effective ways to build authority, grow your audience, and create evergreen content that continues to work for you.

Your voice is your most powerful marketing tool. Use it confidently, the rest is just extras.

Simple steps to start your podcast

You don’t need to overthink it. You can launch a professional podcast from your home with minimal gear and maximum impact.

If you’re ready to start your podcast the right way, grab my free Podcast Launch Roadmap, it walks you through everything from planning your episodes to recording your first show.

And if you want expert support to save time and stress, book a free discovery call and let’s chat about how to get your podcast up and running fast.

What to remember before you hit record

Video podcasting is changing the space, but authentic conversations still win every time.
You don’t need fancy studios, clarity, connection, and consistency matter most.
Start with your voice and message, your listeners care about what you say, not how fancy your camera setup looks.