25. How Your Podcast Can Better Serve Your Business Vision with Annmarie Lord

This transcript was created using Headliner. It has been copied and pasted but not proofread or edited, so it may contain errors or inaccuracies.

Laura: Welcome to Podcasting for Business Owners. I’m Your host, Laura McCrae, a podcast consultant, educator and self confessed podcast nerd. If you’re thinking of launching a podcast or want to grow the one you have, you’re in the right place. Hold on to your headphones and let’s go. Welcome back to Podcasting for Business Owners, the podcast that helps you share your story, lead your industry and grow your network through podcasting. In today’s episode, I’m joined by Annemarie Lord, a psychic medium, intuitive coach and international author, also known as the Motivational Medium. Ann Marie was my first ever client and she’s still my client today. When I first started working with her, I was a virtual assistant. She had a podcast called the Spiritual Life with Annemarie Lorde, but she hadn’t published an episode on there for over a year. She knew she wanted to do podcasting again, but she wasn’t sure whether to continue with the podcast she already had or to start a brand new fresh one. So she asked me for advice. And at the time, I was her, uh, virtual assistant. And I didn’t know much about podcasting. I just knew what podcasts I had personally liked, but didn’t know anything technical about podcasts or what made a good podcast, or whether she should start a new podcast or not. So that sent me off looking for courses in podcasting. I found a course on podcast management and this is where my podcast management journey started. So I did the course in podcast management and realised how much I loved it. And so I niched my virtual assistant business down to just podcast management. And so after doing that course, I, I supported Anne Marie to launch her new podcast, which is called Motivational Medium, and she’s now had that for nearly two years. In this episode, Annemarie shares her journey of transforming her podcast into something that truly aligns with her evolving brand and audience. We chat about the challenges of staying consistent, the power of authenticity in podcasting, and how making bold changes is can breathe new life into your content. You’re going to love her inspiring stories and practical advice. So whether you’re just starting out or thinking about refreshing your podcast, this is an episode you don’t want to miss.

Laura: So hello, Annemarie, and welcome to the show.

Annemarie Lord: Hey, Laura, how are you going? Thank you for having me.

Laura: I’m great.

Laura: Thank you very much. So can you tell us a little bit about yourself and your podcast motivational medium?

Annemarie Lord: Well, my podcast used to be called the Spiritual Life with Anne Marie Lord. I started it myself. Um, a good few Years ago now, but I never kept any momentum about it. So when I met you and, um, we changed everything. My podcast then became Motivational Medium and it’s all about everything spiritual. Sometimes we have guests on there, we talk to other mediums, which is great. I’ve spoken to the amazing Sarah Lindley on there. All about how to have a positive mindset and how you can achieve anything if you change your mindset. Yeah, I suppose it’s everything mindset, everything spiritual and everything mediumship.

Laura: Yeah.

Laura: And I love it. I feel so honoured to edit and help you with this podcast because I love listening to it myself. And you’re always an inspiration to me and what you teach people.

Laura: So thank you very much.

Annemarie Lord: No, thank you.

Laura: So, yeah, as Anne Marie mentioned earlier, she had a podcast already, and when we met to talk about her podcast, she wasn’t sure whether to carry on with her original one or start a new one. So what made you think about starting a new one? How comes we came to that decision in the end?

Annemarie Lord: I think the spiritual Life with Anne Marie Lord was a part of my past and I wanted to relaunch and I wanted to add something more in. Even though when people say to you, you know, what is it that you do? Or, you know, what title do you go under? And I actually don’t feel there is a title. And I felt the Spiritual Life with Anne Marie Lord was all about being psychic and a medium and a healer, and that is who that is what I do. But I feel like. And, um, I feel like everybody else is this. We sort of sit within that title, but we’re so much more than that. So the motivational medium for me came about after I wrote my book the Grateful Three Approach to Life. And I thought to myself, okay, so now what umbrella do I sit under? Psychic medium, healer, motivational speaker, coach, trainer. Wow. The list just went on and on. And I thought, motivational medium, yeah, it encompasses

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Annemarie Lord: everything that I do and, um, what I want to bring to my audience, if you like, and the people that I connect with.

Laura: And I think that’s so important. When your business changes or you feel like your podcast needs a change, sometimes it’s best to just leave that one there and start a brand new one, isn’t it?

Annemarie Lord: Absolutely. I mean, even though some parts of me felt still aligned to the spiritual life with Anne, um, Marie Laws, because I had a radio show that was called that as well, and I run that radio show for over a year again, I felt like, let’s breathe some new energy into this and it’s okay to do that. What some of us tries to do, uh, well, I think personally, and what I tried to do with a lot of the things that I was working on, you try to floggin a dead horse if you like. It’s like they keep going. They keep going. And as you said, sometimes it’s easier just to say, okay, that was that. Uh, I’m very proud of it. I loved it. I loved what I’m doing. But let’s build. Let’s make a new. Yeah, so that’s what we did.

Laura: So what sparked the idea of starting your podcast, and what was you hoping to achieve from it?

Annemarie Lord: In the beginning, I suppose it came off the back of the radio show. I wanted more control, and I wanted to reach a bigger audience, really, Even though the radio show was still reaching quite a few people, I wanted something maybe I could control, which went out the window a little bit, because now I hand everything over to you, but I get to put in what we speak about. I get to have the final say on what it looks like. I get to have the final say on the wordings that go in there. For me, it was more about having control over this. And then as my audience sort of changes and, um, the fluidity of it, I can follow that fluid, if you like, to deliver what I feel that my listeners all need and want.

Laura: And that’s really important, isn’t it, to give your listeners what they need.

Annemarie Lord: Absolutely. Should never be stuck in one place. That’s what I love about working with you. You know, when we go over the statistics, we see what’s worked and what hasn’t worked, and something that I might think, no, no, no, that was really good. And then the. The, um, listening is down on it, then, you know, you can’t argue with that. So it helps you build a better delivery, really, and a better content.

Laura: Yeah. And I think that’s important to make sure you keep a track of your analytics, because, like you say, you might think a episode’s, uh, done really well. And then when you actually look at the downloads and the consumption rate, it might not have been as great as you thought, or you might have had thousands of downloads. But then when you look at the consumption rate, people have only listened to 20% of it. So you need to look at both.

Laura: Yeah.

Annemarie Lord: And, you know, one of the things, if I can just mention here while we’re talking about that I never, ever had time or the knowledge when I was doing the Spiritual Life with Anne Marie Lord, I never had time or the knowledge to go and track them statistics, you know, that wasn’t my zone of genius, that was yours. If you’ve got a podcast or you’re thinking of creating a podcast, I would strongly suggest getting yourself a podcast manager, because let them do the work. The spiritual life never had much momentum for me. It was not regular because I was trying to do everything at the same time. Whereas, as you know, now I just record it, flip it over to you. You say to me, I’m ready. Have a listen back over it, and then that’s all I do. You do all the rest, which is amazing because it keeps me on track. And, um, the statistics. Yeah.

Laura: What challenges did you face when you first started thinking about launching your podcast?

Annemarie Lord: Well, like I’ve just said, it was like it was keeping on track, knowing what to look for. I was just putting it out there and letting it go. And apart from I don’t even know how I did this, to be quite honest, I sort of, because I’m not very technical, but I managed to get it on Apple. I was like, I don’t even know how I did that. So when you came along and it was like, now it’s on YouTube, now it’s on Spotify, it’s on Apple, it’s on everywhere. I’m like, this is great, because that took me days and weeks to even figure that out. You know what I mean? It was such a wasted time, I think, because I will never use that. It’s you that does it. Yeah.

Laura: Well, it’s good that you had a taster at the beginning. So you knew roughly. You knew roughly what to do. Yeah. And it’s good to try these things out and then realise where you can improve and how to target your listeners better.

Annemarie Lord: Yeah, yeah, absolutely. Absolutely. Well, you know, people

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Annemarie Lord: talk about having a coach and, um, that’s what I see you as. You’re not only my podcast manager, you’re my podcast coach. You keep me online, you keep me in line, you keep me on track, you know, and if you’re going to pull so much effort and so much dedication, because it’s not easy coming up with criteria, if you like, for the podcast all the time. So if you’ve got someone who you can bounce ideas off, then that, to me is a big change. Big, big game changer as well.

Laura: Oh, uh, thank you. And that’s what I love doing too. So what me and Anne Marie do, we meet every couple of months and we run through content ideas for her podcast. So we work out what, uh, her business goals are and what events she’s got running or what services she wants to promote. And then we base her podcast episodes around those different events and services that she wants to promote. So if she’s got an event coming up, she makes sure she talks about a topic related to that event so that she can inadvertently promote that event within the podcast episode.

Laura: And so what surprised you most about being a podcaster?

Annemarie Lord: That, uh, people could understand me accent.

Laura: Or maybe in British as well. I can understand it perfectly fine.

Annemarie Lord: You know, you get the podcast. I think what gave me the motivation to do it and surprised me the most, truthfully, is that, uh, people did understand my accent. It made me slow down a little bit, but, you know, and how much feedback I get, you know, people will send me an email saying, I really got something out of that podcast. Thanks. And, you know, I had a lady in Brisbane came to see me, well, on Zoom. I did a reading for her the other week, and she came to see me and booked in for a reading because she had been listening to the podcast. So you’d be surprised who you reach and, you know, your targeted audience could be something a little bit different from what you think. So there’s lots of surprises along this journey, and I’m quite enjoying them all, to be quite honest.

Laura: Oh, that’s great. Because that’s the thing, isn’t it? You’re sitting in, usually in your bedroom or your office at home, just talking to yourself, and you’re thinking, is this actually going anywhere? And then you get messages from people saying how you’ve helped them, and it just makes all the difference, doesn’t it?

Annemarie Lord: Absolutely. Because sometimes when you’re recording a podcast, you’re thinking, did I waffle a little bit there or did I go off track? And I try to stay as authentic as possible. So what I mean by that is, like, we don’t make that many edits to it, and I think that that comes across. So I would suggest that as well, you know, stay genuine in your podcast, be honest and bring a part of you to the podcast. You never know who it’s going to reach.

Laura: And, um, with your podcast as well, you always tell great personal stories in there, or stories of your clients, which I think always make sure podcast episodes really interesting.

Annemarie Lord: Yeah, the storytelling.

Laura: Yeah, you’re good at that.

Annemarie Lord: I’m a chatter, as you know, I like to chat, and sometimes I have to be kept on track. I have me little timer next to me, so I’m kept on track. But, yeah, I think we benefit from knowing that we’re not Alone. So if you want to do something or if you’re going through something or been through something, and then you listen to a podcast, or my podcast that or yours even, that you’ve heard someone else go through that same thing. For me personally, that fills me with confidence that there’s light on the other side of the tunnel. You know, it’s good to be authentic, I think.

Laura: And how has having a podcast helped you connect with your audience and grow your business?

Annemarie Lord: Well, as I said to you before, I didn’t realise that, uh, those people, because when we get the statistics through, it’s a demographic of Australia. As we know, Australia is huge. There was a lady who sent me a message, um, a few weeks ago and she ordered my book, the Grateful Three Approach to Life. And she wanted to sign copy. So she didn’t order it on Amazon, she ordered it through my website. So I wrote a little message in this book and signed it. And then I get on my postal platform that I use and it cost me a fortune to send it. And I was like, wow, how’s that cost that much to send it? And when I realised she was out in the mountains somewhere over east and they had to get the helicopter delivers the parcels at certain times, uh, and it was free postage and packaging. And I thought, okay, what can I take from this? Because it cost me more than the book. So I was like, what can I take from this? And I was like, my book is actually sitting in the outback somewhere,

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Annemarie Lord: you know, and someone is far reached as that. And um, when I spoke to her, she said, oh, I really love the book. She said, but I listened to your podcast and I was like, wow, you know, so, yeah, you never know who you’re going to reach.

Laura: Wow, that’s amazing. I didn’t even know that you paid extra postage.

Annemarie Lord: Yeah, it cost me a fortune. Yeah, but that’s okay. As long as she’s enjoying the book, that’s it.

Laura: It’s nice that she can get your book because there’s some people that probably wouldn’t send it.

Laura: Uh, so.

Annemarie Lord: Oh, bless. Oh no, it’s, um, you know, I think you’ve always gotta look at, ah, the glass half full. You know, don’t get me wrong, I’m human and sometimes the glass is struggling to feel half full. But if you go to your techniques and your strategies and everything I talk about in the book, it can change your life. And that’s what my thing was with the podcast as well as the book. If I can reach as many people as possible and Help them make one small change. So who am I to stand in the way of postage and packaging?

Laura: I’m like, yeah, exactly. And here we go again. This is Anne Marie, always thinking on the bright side of life. And, yeah, she’s got lots of positive messages in her book, the Grateful Free Approach to Life. I think I’ve read it about three or four times.

Annemarie Lord: Thank you. Thank you.

Laura: Are there any standout moments or opportunities that have come your way through your podcast?

Annemarie Lord: I get to meet the most amazing people. I’ve been on a couple of podcasts with beautiful, beautiful souls, which blew me mind. I also have been able to get beautiful, amazing people on my podcast. And as far as the US and, um, the UK and, um, in Australia, you know, and I wanted to share this with you because it was something that I read a long time ago, and I literally stood into that zone and let me explain. So I read one time that if you don’t ask, you don’t get. And I remember thinking, yeah, but, you know, I’m, um, just little old me sort of thing. So I don’t know how to ask, you know, you big, gorgeous, beautiful, famous person, would you come and be on my podcast? And, um, and I thought to myself, well, why not? Every one of us starts somewhere, you know, and when we walk or when we talk or when we bleed or when we take our skin off, we are all the same. We have feelings, we have emotions. We’re all the same. So with that in mind, I stepped into this zone, and there’s a beautiful lady. Um, you can hear the interview that I did on my podcast, Motivational Medium. And this lady’s name is called Sarah Lindley. And I met this lady. Well, I didn’t actually meet her. I seen this lady and I seen her work. She’s one of Tony Robbins top motivational speakers on upw. And I thought to myself, I’m gonna send her a message and let her know because I sent her one of my books. Because when I listened to her when she spoke at The Tony Robbins UPW in 2018, I thought to myself, I’m going to ask her, would she be a guest on my podcast? And it blew me away. She said, yeah. And, um, we have actually became quite good friends. You know, we send each other messages and, yeah, she’s even allowed me to do a reading for her. But the interview was amazing, and she’s such a beautiful lady. So if you’re doing your own podcast or thinking you do to do your own podcast, I would strongly advise you if there’s someone that you think, no, they won’t. They won’t answer me or they won’t be on my show. Think to yourself, what have you got to lose? They’ll either say yeah or they’ll say no, or they won’t answer. Um, if they don’t answer and they say no, you’re in exactly the same place as you are now. But if they say, yeah, oh, my God, you will have the best time. And that, for me, was probably. And, um, I’m not just saying that because it’s Siri. She’s a beautiful soul. I’m saying it for all the people I’ve interviewed on my podcast. They’re all amazing, amazing people. And I’m so grateful that they said, yeah, we’ve had some fun and we’ve had some great interviews, so I feel quite blessed.

Laura: That’s great. Yeah. The connections you can make are so good. And like you say, I recommend. Yeah, just going out there and pitching yourself.

Laura: Yeah.

Laura: And like you say, they can only say no. And even if they do say no, it might not be no forever. You can always try again. And it might not be a no because of you. It might be a no because they’re too busy at the moment and they can’t take on that extra interview.

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Laura: Try them again. Don’t give up. Just.

Annemarie Lord: Yeah, absolutely. I would totally agree. Don’t give up. There, um, was one person that said yeah to me, and I remember being really excited about it, and then I got ghosted, and it was. It was like I was thinking, oh, maybe I was, you know, uh, I mean, I wasn’t hounding this person. I really wasn’t. I just messaged this person and they said, yeah, see you, uh, in the new year. So I was a thing. I was like, yeah. And then I just sent a little message saying, hi, you know, just following up on, blah, blah, blah, and I got no reply. So I never followed that up.

Laura: Maybe it’s time you should his luck again. It could have just been how she was feeling at the time and nothing to do with you, so.

Annemarie Lord: That’s right. That’s right. Maybe I’ll follow it up, keep listening, and I’ll, um. We’ll see what happens. Yeah, but, you know, some people, as you say, they’ll say yeah, and some people will say no. And that’s okay. Don’t take it personally.

Laura: So what advice would you give to someone who feels stuck or unsure about starting a podcast?

Annemarie Lord: Just do it. Just jump in and do it. I would strongly advise. And I’m not just saying this because it’s you, Laura. I would strongly advise getting somebody who knows what they’re doing because I wasted so many hours and so much time trying to do this myself. Let someone else stand in their zone of genius while you stand in yours. And I think that way your podcast will become something amazing. You know, it will become something that people will want to listen to because you’re stepping in your zone of genius. And the person who’s editing, looking after, going with the statistics, following your ratings, they’re doing their job.

Laura: Yeah. And then you can focus on the topics, the subjects, and make sure you’re providing great content for your listeners.

Annemarie Lord: That’s right. Because it’s a big enough job as it is. You don’t wanna. But when I say that, it makes it sound quite negative. It’s not. It’s really exciting. I love doing the podcast. I come up with ideas all the time. I’ve got new ones for you as well. We’ll talk about that off air.

Laura: Like I was saying before, often. Well, Anne Marie and I meet every couple of months and go through the episodes and we have a plan. We’re like, this is what we’re doing. Then she go, laura, I’ve just done a meditation and come up with this avid idea. And so she goes with the flow a bit too.

Annemarie Lord: So, yeah, I’m so sorry about that. You know what I’m like, that’s absolutely true. We. We never really stick to our plan. We have a plan and we stick to our times. But, you know, I’m a bit of a nightmare. I fly by the seats in my pants.

Laura: Oh, gosh, no, you’re definitely not a nightmare. You just like to talk about things in the moment, what you’re feeling at the present time when you’re recording the episode, which is absolutely fine. You’re always there thinking about your audience and what they want to hear. And if what we’ve got planned, you later on feel like it’s not the right episode for them, you’ll go ahead and record something else that you know will resonate with your audience better. And then we’ve always got that backup of episode ideas anyway. So you can come back to those episode ideas when you’re ready.

Annemarie Lord: Yeah. Now, I’m not a planner. I’ll jump on and then record. And I could be all set to jump on to record something that, uh, I think, okay, this is what we’re going to do today. And then, you know, getting in the zone, and then it goes and takes a different trajectory. And that’s okay, I suppose, to do, you know, keeps it interesting.

Laura: Um, and I think it’s great that you do that because it’s good to do what you feel right, too, because your energy needs to be in the podcast and people can hear it if it’s a subject you’re not really interested in. As much as it’s good to plan your episodes, if you feel in yourself, it’s not right when you’re recording, or if you’re not in the right mood, or if you’re a bit low, you’ve had bad sleep, don’t record that day. Do a subject that you’re happy talking about, you enjoy doing, and you’re in the right mood for doing it.

Annemarie Lord: Absolutely. You know, it’s quite a personal thing. I always imagine myself talking to one person. So for me, it’s quite a personal thing. And then if you’re trying to talk to this one person and it doesn’t feel quite aligned, then it won’t come across that way. I agree with that totally.

Laura: So what’s one piece of advice, uh, you’d give to someone about staying consistent with your podcast?

Annemarie Lord: As I say, having a podcast manager, get someone else to do it for you.

Laura: Uh, and also what you’re great at is I, uh, remember one Sunday afternoon, you often record at the weekend. You batch record three episodes in a row. So you’re good at doing that. And that’s a great way to stay consistent, too.

Annemarie Lord: Absolutely. If you’ve got a day where you can, you know, there’s no one in

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Annemarie Lord: the house, or I’ve even recorded in the wardrobe.

Laura: The best place to record.

Annemarie Lord: The best place to record. And at the moment, because I’m moving house and I’m building a new house, I’m always recording in my room where it’s full of boxes and pillars and all my stuff that haven’t been unpacked. So get yourself in a space where you’re not going to be disturbed. If you like me and you fly by the seat of your pants, just give yourself bullet points of what you want to record or, or little stories. I put down my little story about such and such, and then I’ll record something on that or a story on that, or a teaching that I did on that, and, um, that’s how I’ll do it. But if you’re a person who needs to be quite structured, I would say give the fluidity a go. Don’t be so structured. When you listen to a podcast, you can hear people who are structured and, um, people who are fluid. Uh, be. You show up as you, you know, you’re good at what you do and let everybody else know it by teaching them some strategies and techniques, you know, and connect.

Laura: Yeah. And this is something I struggle with. I’m a bit of a control freak, and I have my list of questions to ask at interviews, so I’m getting better and not following it so structurally. But, yeah, I wish I had more confidence to be more fluid. This is something I really struggle with, but I’m working on it.

Annemarie Lord: Yeah. And that’s the thing, isn’t it? If you work on it. I noticed that I did a, uh, a seminar about a year and a half ago, and it was all to do with the launch, really, of my book, the Grateful Three Approach. And I had a written script. So I had this written script that, uh, I was supposed to stick to, honestly. I literally walked out on stage after I was introduced, and, um, the only bit of the script that I stuck to was, hi, my name’s Amory Lord. The rest of it just went out the window. Uh, you know, it made me really nervous, and I sounded a little bit like a sheep. When I first stepped out there, I was like, oh, my name’s Harry. Look, because I had this script, and it was so far off my comfort zone, if you like, or my remit. And I was thinking, I’m going to forget this. I’m going to forget this. And that, I felt, really damaged my confidence. I literally done an event, um, last week, and I had three bullet points, uh, and forgot the last one. Anyway, everyone had left the place, and I was like, oh, I. I’ve actually created a new school and. And I forgot.

Laura: Well, while we’re talking about that, why don’t you tell us about your free school?

Annemarie Lord: Because you’ve got your podcast going. You know, people can listen to the podcast. I, uh, love to teach people, like, mindfulness stuff, gratitude, stuff like that. And also about how to cut ties with the past, how to meditate. So I came up with this idea and we’ve created a free school. And within this school, I’ve got all these members that are coming in and we give away free teachings, free meditations, things like that. And at the moment, everything in there is free. So if you wanted to come along and do that, I’ll give Laura the link for that. And it’ll be in the show notes, or you can find it on my website. Ann marilord.com and I show up in there as well. I’m going to do little bits of readings Questions and answers in there. Yeah. So we’re just at the early stages of that, but it’s quite exciting and I forgot to tell everybody about it in my event.

Laura: Oh, Anne Marie.

Annemarie Lord: I know, but that’s okay. What I did is I saved myself because the next day everyone got an email to say thanks for coming. And I forgot that I’d actually put the link for the new school in that email. So we had lots of people jump on anyway, so that was cool. But, yeah, that’s me. If I get structure. Nah, I’m done. I’m out the window.

Laura: Well, that’s amazing that you got that school and that it’s free. You’re such a giver, Anne Marie. It’s so lovely.

Laura: Thank you.

Laura: And I’ll put links to that in the show notes. Yeah.

Annemarie Lord: Thank you. Thank you.

Laura: So, Anne Marie, what’s next for you and your podcast? Are there any goals you’re working towards right now?

Annemarie Lord: Yeah, there is. There’s some exciting stuff coming up, especially for 2025. I’m looking at doing some interviews on the radio station in Liverpool and also doing an event, a live event in Liverpool. I will be doing some workshops as well, which is called Mindfulness Mediumship workshops, and that’s teaching people who are wanting to get into the spiritual way and also about how to look after your own energy and

00:30:00

Annemarie Lord: keep yourself safe and, you know, raise your vibration so that when you deliver these messages and when you work within the. The realm of mediumship or psychic, that you can work there genuinely with you in mind.

Laura: And are you planning to repurpose these to put on your podcast?

Annemarie Lord: Yeah, there’ll be some recordings that I’ll be doing that’ll come out on my podcast. Obviously, any of the radio station stuff I’ll go on my podcast also. What I’ve found as well, and I’ve been enjoying doing is doing some guided meditations on the podcast. I feel like people, uh, really benefit from them.

Laura: I never told you this, but I was editing one of your meditations just the other day, and I’ve got to admit, I was dozing off listening to it because it was quite relaxing myself. So, uh, yeah, they work as long.

Annemarie Lord: As you woke up to read the rest of them.

Laura: Well, it got to the end and it was time. Yeah, it was time to stop working anyway, luckily.

Annemarie Lord: Oh, um, good. And that’s what I want. It’s all about helping people, you know, being of service and that. That’s it.

Laura: So thank you so much, Anne Marie, for coming on the show today.

Annemarie Lord: Oh, loved it.

Laura: Where’s the best place for us to connect with you?

Annemarie Lord: Well, you can connect with me on Instagram at, uh, amrielord. And then you can also connect with me on Facebook. It’s Annemarie Lord. Or you can contact me. The best way to contact me is on my website, annmarie lord.com and you’ll find everything you need within there. And as I say, there’s also the school where you can find me as well. The link for that will be in the show notes and also on, um, the website. There you go.

Laura: Excellent.

Laura: Thanks, Anne Marie. Yeah, and like she said, everything will be in the show notes.

Annemarie Lord: Thanks, Laura. Thanks for having me. It’s been an absolute blast. Loved it. Love you.

Laura: Love you.

Laura: Thanks, Anne Marie.

Annemarie Lord: Thanks dar.

Laura: What an amazing conversation with Annemarie. I love how she reminded us of the importance of authenticity, staying true to yourself and your audience. Her story about rebranding her podcast and embracing a more aligned direction really resonates with me. It’s such a great reminder that sometimes starting fresh is exactly what we need to keep our content vibrant and engaging. Annemarie’s perspective of letting go of perfection and leaning into the fluidity of podcasting is something we can all learn from. And her advice about getting support, whether it’s a podcast manager or someone to guide you through the process, really hits home. Because podcasting should be something you enjoy, not something that overwhelms you. If you’d like to work with me on the launch of your podcast or support you to manage your current podcast, I have openings coming up in February. I’d love to chat. I’ll put links to book a call with me in the show notes. Thank you so much for tuning in to Podcasting for business owners. Don’t forget to cheque out the show notes for links to connect with Annemarie and explore her incredible free school. Until next time, keep sharing your story, leading your industry and growing your network through podcasting. If you found value in this podcast, please leave. A five star rating and a review would be even better. Your support shows that this is a good show which will attract high profile guests and in turn deliver greater value to you. This podcast is produced and edited by me. Don’t waste your time on editing. Let me help you with your podcast. Cheque out the links in the show notes to get in touch.

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