8. Podcast Growth Starts with a Strong Mission

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Welcome to podcasting for business owners. If you’re thinking of launching a podcast

Laura: Welcome to podcasting for business owners. I’m your host, Laura McRae, a podcast consultant, educator, and self confessed podcast nerd. If you’re thinking of launching a podcast or want to grow the one you have, you’re in the right place. Hold on to your headphones and let’s go.

Laura: Hello and, um, welcome to podcasting for business owners.

Having a clear mission statement is key to podcast success

Today we’re talking about podcast mission statements. Whether you’re starting out or you’ve been podcasting for a while, having a clear mission statement is key to your success. So what exactly is a mission statement? And, um, why does it matter so much? Well, your mission statement is the heart of your podcast. It defines your purpose, the value you bring to your audience, and what makes your podcast unique. It should answer the question, why does this podcast exist? For example, if you’re a parenting coach with a podcast, your mission might be to support parents in raising confident, resilient children. That’s the core purpose that will guide everything you do. Let’s start by talking about how your mission statement guides your content. A clear mission statement serves as a roadmap for your content. It helps you stay focused on topics that, uh, align with your podcast and ensures consistency in the message you deliver. This consistency builds trust with your audience. Using our parenting coach example, if your mission is to support parents in raising confident, resilient children, every episode should provide insights, tips, or interviews that align with that mission. This way, your listeners know exactly what to expect and why they should keep coming back.

Your mission statement should resonate with your target audience

Next, let’s talk about connecting with your audience. Your mission statement should resonate with your target audience. It should address their needs, interests, and pain points. When listeners see themselves in your mission, they’re more likely to become loyal fans. For a parenting coach, the mission might be to help parents navigate the challenges of raising children in today’s world. This speaks directly to the worries and aspirations of parents who are looking for guidance and support. When your mission clearly reflects your audience’s needs, they’ll feel like your podcast is made just for them. A strong mission statement can also help with podcast growth. It attracts like minded listeners who are interested in what you have to offer. It can even draw potential collaborators who share your mission. Also, a clear mission helps guide your marketing, making it easier to communicate what your podcast is about on social media, in email newsletters, or even when pitching to be a guest on other shows. For example, if your mission is to empower parents to raise confident children, you can tailor your social media posts, guest interviews, and partnerships to align with that mission, making it easier for your ideal audience to find you. Now let’s talk about evolving your mission. It’s perfectly okay for a mission statement to evolve over time. As, ah, your podcast grows and you get to know your audience better, you might refine your mission to better serve their needs. For instance, our, uh, parenting coach might start with a broad mission of helping parents, but later narrow it down to focus specifically on helping parents of teenagers. This evolution is natural and can help you connect even more deeply with your audience.

Write your mission statement to help your podcast succeed

Now for some tips on writing your mission statement. Here are a few steps to get you started. Start with your why. Reflect on why you want to start or continue your podcast. What impact do you want to have? What problem are you solving? Know your audience. Think about who your ideal listener is and what they need or want. What keeps them up at night? What are their goals? Tailor your mission to speak directly to them. Keep it simple. Your mission statement should be clear, concise, and easy to understand. Avoid jargon or overly complex language. Test it out. Once you have a draught, share it with a few people in your target audience. Does it resonate with them? Does it make them want to tune in? Use their feedback to refine your statement. And don’t forget, once you’ve crafted your mission statement, incorporate it in every episode. You can weave your mission into the content you choose, the guests you invite, or even the way you promote your show. For example, if your mission is to empower parents, make sure your episode topics, guest experts, and even your social media posts all align with this goal. This not only reinforces your mission, but also keeps your content cohesive and focused.

Take some time to write or refine your podcasting mission statement

I guess this is where I should share my mission statement. I’m guilty of not shouting it from the rooftops myself

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and this is a ah, reminder to me to start weaving my own mission statement into my own podcast episodes. So my mission statement is helping business owners find their podcast invoice, share their expertise, and build a loyal audience. So this is a short episode today, but as we wrap up, I encourage you to take some time to write or refine your mission statement after this episode. To help you get started, I’ve created a downloadable PDF with prompts that will help guide you through the process. You can find the link in the show notes. I’d love to hear how you get on. Feel free to reach out to me on Instagram at podcast Dot support Dot services and send me a DM with your mission statement or any questions you have. Thank you for joining me today. And remember, your mission is the foundation of your podcasting journey. So take the time to craft it thoughtfully. Until next week, keep podcasting with purpose.

Laura: If you found value in this podcast, please leave. A five star rating and a review would be even better. Your support shows that this is a good show which will attract high profile guests and in turn deliver greater value to you. This podcast is produced and edited by me. Don’t waste your time on editing. Let me help you with your podcast. Cheque out the links in the show.

Laura: Notes to get in touch.

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