How to build a powerful network through podcasting

Podcasts are incredible for building relationships. Whether you’re a host, a guest, or an avid listener, podcasting opens doors to connections you might have never imagined.

Beyond the Downloads, the Real Success Metric

Everyone loves high download numbers, but the true magic often lies in the relationships you build along the way.

Picture this: you’re a podcast host, and you land an interview with a big-time celebrity or an influential industry leader. Maybe the episode doesn’t hit the top charts, but that conversation? It’s gold. It’s about getting an hour of their undivided attention—a luxury in today’s fast-paced world.

These connections have a ripple effect. When a high-profile guest enjoys their time on your show, they’re likely to spread the word. Suddenly, you’re not just a podcaster; you’re someone with a valuable network. And this can lead to more exciting opportunities and guests down the line.

The Long Game of Networking

One of my clients interviewed a high-profile guest on her show. She was SOOO nervous for the interview. Now they’re friends! Whilst another client recently received the green light from a BIG name to be interviewed on her show. She’s so excited for this once in a lifetime opportunity to speak to this influencer 1:1 for an hour!

Views vs. Relationships

There’s always a bit of a balancing act in podcasting. Do you chase the views, or do you focus on building meaningful relationships? Ideally, you want both. But sometimes, you might prioritise getting to know someone fascinating over the immediate gratification of high download numbers. It’s a long-term investment.

Endless Possibilities

So, if you’re thinking about starting a podcast or looking to take yours to the next level, remember it’s not just about the numbers. It’s about the people you meet, the stories you share, and the relationships you build along the way.

Every episode is a new opportunity to connect, learn, and grow.