Author Archives: Podcast Support Services

I’ve heard so many people say that Mondays are the best day to release podcast episodes.

Numerous podcasts are released on a Monday, do you really want to be added to that list? If your ideal listener is already subscribed to the thousands of podcasts that are released every Monday, they may miss yours.

A podcast episode should be as long as it needs to be. The most important thing you need to think about before you start recording your episode is who your ideal listener is. Where will they be listening to your podcast?

A call to action, or CTA, is a marketing term which refers to scripts or phrases used to prompt your audience or listener to do something. To take a specific action.

Calls to action should always be at the end of your podcast episode, in your outro. It should be the last thing you ask your listener to do.

Think of your podcast intro like an opening sequence to a TV show. An example might be from the show Friends. The main characters are dancing around with umbrellas along with the same music in each episode.  

The same should be with your podcast intro, you have the same information and music at the beginning of each episode.

I get it. You’re in a room on your own, talking into a mic and not getting any immediate feedback. You’re wondering if what you’re talking about is actually any good.

I’ve had clients tell me that they got all fired up to record their first solo episode, but when it came to actually recording it, they just sat there feeling a bit awkward.

I’m sure you’ve heard it all before, but it’s so important that you nail your niche before you even think about recording your podcast.

Before you start your podcast, you should decide what will be the overall theme for your show.  

If you have a business, and you’re using your podcast to promote your business, then it makes sense to create a podcast based on what you do in your business.

If you’re a Coach or Consultant, whatever it is you do to help your clients, this should be what your podcast is about. This way your listeners can get a taste of what you do and will want to know more.

You can spend very little on your podcast or spend thousands on your podcast. It depends on your budget and whether you outsource.

We all know that for people to buy from you they need to know, like and trust you. We’ve heard this so many times!

When starting a new podcast I always recommend that you launch with a trailer before your episodes.

When you launch a podcast, it needs to be submitted to all the major podcast directories, Spotify, Google, Apple etc. Some of these directories can take 7 days to approve your podcast.

By uploading your trailer before your episodes, you’re giving yourself time to make sure everything’s set up correctly BEFORE the official launch of your episodes. You don’t want to launch with an episode, and then find out there’s a problem.