Category Archives: Content Creation and Planning

How to ask better podcast questions to increase listener engagement and episode completion rates If you’re spending hours creating episodes but your podcast listener engagement or completion rates aren’t where you want them to be, this is for you. One small change in your podcast content strategy can make a huge difference… and it startsContinue reading “How better podcast questions increase engagement”

  How to create a podcast intro that improves listener retention (not just downloads) If you’re creating podcast episodes consistently but noticing listeners drop off early, your intro could be the reason. Your podcast intro sets expectations, builds connection, and decides whether someone keeps listening or scrolls on. This post walks you through how toContinue reading “Mastering the Art of Podcast Intros for Strong First Impression”

In the vast world of podcasting, a compelling show description is your golden ticket to drawing in new listeners. Think of it as the book synopsis that grabs your attention at first glance, offering a glimpse into the intriguing narrative within. Ideally, it should be concise, snappy, and no longer than three sentences, leaving a lasting impression on potential followers.

A podcast episode should be as long as it needs to be. The most important thing you need to think about before you start recording your episode is who your ideal listener is. Where will they be listening to your podcast?

Think of your podcast intro like an opening sequence to a TV show. An example might be from the show Friends. The main characters are dancing around with umbrellas along with the same music in each episode.  

The same should be with your podcast intro, you have the same information and music at the beginning of each episode.

I get it. You’re in a room on your own, talking into a mic and not getting any immediate feedback. You’re wondering if what you’re talking about is actually any good.

I’ve had clients tell me that they got all fired up to record their first solo episode, but when it came to actually recording it, they just sat there feeling a bit awkward.

Before you start your podcast, you should decide what will be the overall theme for your show.  

If you have a business, and you’re using your podcast to promote your business, then it makes sense to create a podcast based on what you do in your business.

If you’re a Coach or Consultant, whatever it is you do to help your clients, this should be what your podcast is about. This way your listeners can get a taste of what you do and will want to know more.