Apple – Spotify – YouTube – Amazon Why your podcast needs blog content if you want to grow faster If you’re a podcaster, you’re already creating some of the most powerful content out there. But if you’re not turning your episodes into SEO-optimised blog posts, you’re leaving visibility, reach, and clients on the table. Most podcasters think their podcast and blogContinue reading “Make your podcast work harder with SEO blogs”
Category Archives: Content Creation and Planning
How to keep your podcast real without losing professionalism
Is swearing holding back your podcast? Let’s be honest, swearing happens. Whether it’s passion, frustration, or just real talk, every podcaster has faced the same dilemma at some point: should I leave that in? The answer depends on your podcast strategy, not just what’s “right” or “wrong.” Your language should fit your brand voice, supportContinue reading “How to keep your podcast real without losing professionalism”
The big mistake business owners make with their podcast
Why I’m refocusing my podcast to better support business owners If you’re a business owner with a podcast, or one that’s currently on pause, this might resonate with you. Over the past few weeks, I’ve been reassessing the direction of my own podcast, Podcasting for Business Owners. And through that process, I’ve gained clarity notContinue reading “The big mistake business owners make with their podcast”
How to hook listeners with better episode titles
How to write podcast episode titles that get clicks If you’ve ever spent ages tweaking your podcast episode titles, only to feel unsure if they’re working, you’re not alone. In our scroll-happy world, your title is your first chance to catch a potential listener’s attention. It’s make or break. Your podcast titles don’t need toContinue reading “How to hook listeners with better episode titles”
Easy Steps to Return to Podcasting After Time Off
If you’ve ever taken a break from your podcast and then struggled to return, you’re not alone. Podcast guilt is real, but it’s also unnecessary. Podcasters pause for all kinds of reasons: business peaks, burnout, illness, or just needing a moment to reset. The problem isn’t the pause, it’s the unrealistic expectation that consistency hasContinue reading “Easy Steps to Return to Podcasting After Time Off”
How to make your first podcast episodes build trust
What should your first few podcast episodes be about? If you’re planning a podcast, there’s a lot to think about: equipment, editing, artwork, uploading… But one of the most important things is often the most overlooked. Your content. Specifically, those first few episodes. They’re more than just content. They’re your first impression. They’re what helpsContinue reading “How to make your first podcast episodes build trust”
How to Know the Best Podcast Episode Length for Your Audience
If you’ve ever stared at your podcast outline wondering how long is too long? you’re not alone. If you’ve ever stared at your podcast outline wondering how long is too long? you’re not alone. “How long should my podcast episode be?” is easily one of the most common questions I get asked. And while IContinue reading “How to Know the Best Podcast Episode Length for Your Audience”
How to Plan Podcast Episodes That Actually Support Your Sales
If you’ve ever sat staring at your mic thinking “What on earth should I talk about this week?”, trust me, you’re not alone. One of the most valuable takeaways from a recent conversation I had with sales strategist Laura Canham was this: Plan your podcast episodes around what you’re actually selling. Sounds obvious, right? ButContinue reading “How to Plan Podcast Episodes That Actually Support Your Sales”
Podcast Interviewing Tips for More Genuine Conversations
I recently learned a valuable lesson about podcast interviews: over-preparing can hold you back. When you stick too tightly to a script, you risk missing those spontaneous, golden moments that make a podcast interview truly engaging. The best episodes are the ones where your curiosity leads and the conversation flows naturally. Embrace the “Mud Map”Continue reading “Podcast Interviewing Tips for More Genuine Conversations”
How to Make a Podcast Trailer That Attracts New Listeners
Why every podcast needs a trailer Let’s talk about your podcast trailer, your show’s first impression and your golden opportunity to grab attention. A well-crafted trailer sets the tone, builds excitement, and helps potential listeners decide, “Yes, this is the podcast for me!” Whether you’re getting ready to launch or already have episodes under yourContinue reading “How to Make a Podcast Trailer That Attracts New Listeners”