In a recent conversation with marketing expert Jenna Warriner, I was struck by her unique approach to using Instagram to promote her podcast. Jenna has mastered the art of making Instagram work like magic for her podcast, and one of her standout strategies revolves around creating content that entertains.
The Power of Entertainment in Content Creation
When we hear the word “entertainment,” our minds often jump to something light-hearted or humorous. However, Jenna highlights that entertainment is so much more than that—it’s about capturing attention in a way that resonates with your audience on a deeper level. Whether through humour, storytelling, or even a simple yet relatable anecdote, the goal is to create content that not only entertains but also engages.
Jenna’s approach to entertainment isn’t about making people laugh; it’s about making them feel connected. When your content resonates, your audience is more likely to engage with you, and that engagement can lead to increased interest in your podcast.
Weaving Value into Your Content
Rather than simply posting about your latest podcast episode and hoping people will tune in, Jenna suggests a more subtle approach. She recommends weaving your podcast into content that already provides value. For example, instead of just announcing a new episode, share a helpful tip or an interesting story that ties into your podcast topic. Then, casually mention your podcast as a resource for more in-depth information.
This method shifts the focus from promotion to providing value. Your audience won’t feel like they’re being sold to; instead, they’ll feel like they’re being invited to learn more. This creates a more natural and engaging way to promote your podcast.
Turning Promotion into Conversation
By focusing on entertainment and value, you can transform your podcast promotion into a conversation rather than a one-sided advertisement. This conversational approach makes your audience more eager to be part of what you’re offering because it feels like a genuine exchange rather than a sales pitch.
If you’re interested in learning more about how Jenna uses Instagram to grow her podcast and want to hear her tips and insights, check out the latest episode of Podcasting for Business Owners. Jenna shares all her secrets, and you won’t want to miss it.
Remember, your voice matters, and I’m here to help you find it in the world of podcasting.
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