Podcasting has never been more popular, or more powerful. With over 4 million podcasts globally and half a billion listeners tuning in regularly, podcasts have become a staple in people’s daily routines. Whether they’re driving to work, walking the dog, or tackling household chores, listeners are dedicating hours each week to engaging with podcasts.
If you’ve been toying with the idea of starting your own podcast, there’s no better time to do it than 2025.
But it’s not just about the sheer size of the audience, it’s about engagement. Podcasts offer something few other platforms can: undivided attention. When was the last time you gave a social media post your full focus for more than a few seconds? That’s the power of podcasting.
Here’s why you shouldn’t wait any longer:
Why podcasting is a must in 2025
- It builds trust like nothing else
Your voice, your stories, and your expertise create a personal connection that written content can’t replicate. Trust is the foundation of any successful business, and a podcast helps you build it authentically and consistently.
- It future-proofs your content
Unlike social media posts that disappear into the void after a few hours or days, podcast episodes remain searchable and relevant for years. They can continue to generate leads, build relationships, and drive value long after their release.
- It extends your reach
A single podcast episode can connect you with listeners far beyond your local area. One of my clients in Perth, Australia, was surprised when her podcast attracted a new client all the way from Africa!
- It aligns with modern marketing
With AI tools and streamlined processes, podcasting has become more accessible than ever. Creating high-quality episodes is no longer a daunting task, making it the perfect time to get started.
Ready to start? Here’s what to do
- Define your why
What’s the purpose of your podcast? How will it serve your audience and support your business goals? Understanding your “why” is the foundation for a podcast that resonates.
- Start small
Don’t let the fear of not having a fancy studio or massive following stop you. Some of the most successful podcasts started with a simple microphone and a clear message.
- Take advantage of AI tools
Use tools like Otter.ai for transcriptions or ChatGPT for crafting show notes. These tools can save you time and allow you to focus on creating great content.
- Stay consistent
Consistency is key. Whether you choose to release episodes weekly, bi-weekly, or monthly, sticking to a schedule builds trust and keeps your audience coming back.
Why wait?
The opportunities in podcasting are massive, but they won’t wait forever. If you’ve been hesitant, let 2025 be the year you take the leap and create something truly impactful.
Need support?
I have two spots open for new clients! If you’re ready to start a podcast but don’t know where to begin, let’s chat. Book a free, no-obligation call with me, and we’ll work together to bring your podcast idea to life.
Want to learn more?
In my latest episode of Podcasting for Business Owners, I share why 2025 is the perfect time to start your podcast and offer actionable tips to help you get started. Hear inspiring stories from podcasters who’ve transformed their businesses and learn how you can do the same: Listen now
Here’s to making 2025 the year your podcasting journey begins!