The simple email strategy every podcaster needs
When you think about growing your podcast, your mind probably jumps straight to social media, right?
While social platforms are great, they’re not the most reliable way to keep your audience engaged. Algorithms change, reach drops, and suddenly you’re shouting into the void.
That’s where email comes in. It’s not just a “nice-to-have”, it’s one of the simplest ways to boost your downloads, build genuine connections with your audience, and even make more money from your podcast.
Why email works for podcasters
Think about your own habits. When you’re listening to a podcast, you’re probably multitasking. You could be driving, walking the dog or doing chores. It’s not exactly the ideal moment to stop and click a link or book a call.
But when someone checks their email, they’re often in “action mode.” They’re ready to read, click, buy, or listen. That’s why emails can be far more effective than relying solely on podcast CTAs or social media posts.
How to Make Email Work for Your Podcast
1. Start with a Lead Magnet
Offer something valuable in exchange for an email address. This could be a free guide, checklist, mini-course, or even an exclusive bonus episode related to your podcast topic. The key is to solve a specific problem your audience has. Something that makes them think, “I need this!”
2. Keep It Consistent
Don’t just send an email when you’ve got a new episode. Build a habit of showing up in your subscribers’ inboxes with content that adds value. Share personal stories, quick tips, or behind-the-scenes insights from your podcast. Consistency builds trust, and trust keeps people engaged.
3. Make It Easy on Yourself
Worried about adding more to your to-do list? Good news: email can be automated. Tools like MailerLite or Mailchimp let you schedule emails in advance. You can even batch your content, writing several emails in one go. Plus, if you download your podcast transcripts, you can repurpose them into newsletters using AI tools like ChatGPT. It’s a huge time-saver.
Why This Matters
With a newsletter, you’re not just growing your podcast, you’re building a community. You’re creating a space where people look forward to hearing from you, where your podcast isn’t just another episode in their feed but part of a bigger conversation.
If you’d like to hear more about how email can help your podcast thrive, I’ve covered this in my latest episode of Podcasting for Business Owners. In the episode, I talk about how to grow your email list, connect with your audience authentically, and turn listeners into loyal fans.