Podcast Promotions Made Easy: Mastering the Art of Weekly Emails

 

Should You Send a Weekly Podcast Email?

So, let’s tackle a common question: Should you be sending out a weekly email about your podcast? In a nutshell – yes! Trust me, this is a game-changer when it comes to promoting your episodes. Sure, some of your loyal listeners might have your podcast ingrained into their weekly routine, but what about those who might miss out on an episode due to a hectic schedule or simply because the title didn’t catch their eye? That’s where your weekly email swoops in to save the day.

Think about it: your email not only reminds your subscribers about your latest episode but also gives them a glimpse into why it’s worth their time. Plus, there might be people on your email list who still haven’t discovered your podcast—yes, they do exist! So, keep spreading the word week after week.

Crafting an Irresistible Email

Now, let’s address the elephant in the room: How do you craft an email that gets people excited to hit that play button? It’s all about the approach. If your email reads like a generic “Here’s this week’s episode, click here to listen,” chances are it’s not going to spark much interest. We need to jazz it up a bit!

Instead of serving up a bland announcement, give your subscribers a taste of what’s in store. Share a couple of juicy teaching points, throw in an engaging quote, pose a thought-provoking question, or even recount a compelling story from your latest interview. The goal? To pique their curiosity and make them want to dive right in.

Less is More

But hold up—before you go crazy with all the call-to-actions in your email, remember this: less is more. Bombarding your subscribers with a million links isn’t going to do you any favours. It’s overwhelming and, let’s face it, ineffective.

If you’re struggling to strike the right balance, consider sending a separate email solely dedicated to your podcast. Give it a whirl and see how your audience responds.

Making Your Emails Irresistible

Make your emails irresistible. Show your subscribers why they absolutely cannot miss out on your latest episode. It might require a bit of extra effort, but trust me, the payoff is so worth it.

Take Action Now!

So, what are you waiting for? Get out there, start crafting those emails, and watch your podcast soar to new heights. I’ll be cheering you on every step of the way. Until next time, happy podcasting!