Turn your podcast episodes into engaging social media content quickly

If you’re a podcaster, you already know that repurposing your content is key to maximising your reach. But let’s be real—it can be a bit of a hassle, right?

Well, I’ve got a solution that can save you time and help you create engaging social media content from your podcast episodes. I recently used a ChatGPT prompt to generate social media posts, and the results were fantastic! ?

Here’s the prompt I used. Just copy and paste it into ChatGPT along with your podcast transcript, and you’ll get 4 ready-to-use social media posts. You might need to tweak them a bit to fit your style, but this will give you a solid starting point. Give it a try and see how it works for you!

These posts aren’t just “listen to my episode” posts. They’re posts that will allow your followers to engage with you on the run up to the episode being released. It’s not until the last post that you ask them to listen.

Using this prompt, you can generate:

1. An Instagram Reel with an unpopular opinion from your episode.
2. An Instagram Carousel Post that elaborates on a key problem discussed in your podcast.
3. A Story Post explaining the background and importance of your episode’s topic.
4. Another Instagram Reel featuring a clip of you recording the episode, with a call to action to listen to the podcast.

Try it out and let me know how it works for you! Feel free to share your results or any tweaks you made to the prompt.

The ChatGPT Prompt:

I would like to create 4 Instagram social media posts for this podcast episode. Using this podcast transcript, please can you:

1. Tell me what the unpopular opinion might be for this podcast episode and what I’m saying that might be unpopular to some. This is to be in the format of an Instagram reel, so I need something very short for the reel: “unpopular opinion [insert opinion]” and then secondly, I need the text for the actual social media caption. I don’t want to encourage people to listen to the show yet.
2. I want to make an Instagram carousel post with a maximum of 8 slides. I’d like some text for a carousel that talks about the problem that I made people aware of in the first post. I want to elaborate on what I said in the first post and highlight information and any stats that I talk about in the episode that will make people trust me. I don’t want to encourage people to listen to the show yet.
3. I’d like to tell a story about the podcast episode and the background around it, why I decided to talk about this particular topic on the show. I don’t want to encourage people to listen to the show yet. I just want to give them some background information about why I thought it was an important topic. Please can you add a question at the end which encourages them to engage with the post. It must be relevant to the topic.
4. I’m going to pull a clip of me recording this podcast episode. Please can you write some text to go with this Instagram Reel. Highlight what the podcast is about and why people should listen. Then the call to action is to listen to the podcast which is available on all the major podcast players.

Here is the transcript: [copy and paste your transcript]