Meet Laura McRae | Podcast Consultant & Podcast Producer

Podcast Management for Business Owners

Hi, I’m Laura, and I’m a podcast lover.

I listen to them whenever I can — driving in the car, out walking, and while tackling the housework. My favourites? Self-development and business podcasts. Maybe that’s why I naturally attract coaches as clients.

But how did I end up a Podcast Manager?

When I was a VA, I had a client who was a coach. She had a podcast that had been inactive for over a year. She wanted to start podcasting again but wasn’t sure whether to revive her existing show or start fresh. I wanted to help but didn’t feel like I had the expertise to guide her properly.

So, I took a podcast management course to find out. Turns out, she needed to launch a whole new podcast. Her audience had changed, her original podcast wasn’t set up on all the key platforms, and she wasn’t utilising it in a way that truly supported her business.

That’s when I realised podcasting is more than just editing, it’s about strategy, organisation, and making sure every episode works for your brand.

I already had the skills, I just didn’t know it at the time. Podcast management is all about structure, planning, and consistency. From scheduling and distribution to promotion and audience growth, there’s a process behind every successful podcast. And that’s where I thrive.

Now, I help business owners launch, manage, and grow their podcasts with confidence. I make podcasting easy, so you can focus on creating great content and building connections, without getting stuck in the backend details.

“Do what only you can do and leave the podcast BTS stuff to me.”

Before Podcast Management

My 20+ year marketing career spans many industries. I’ve developed strong analytical, copywriting, project management, and marketing skills which I now bring to Podcast Support Services. Digital workflows, colour coded spreadsheets and tech tools get me excited.

In fact, past colleagues, clients and friends will all tell you I’m highly organised and an absolute stickler for detail, deadlines and deliverables.

“Working with Laura is an absolute joy. She is organised, efficient and always willing to go the extra mile to get the job done.“

Alice Hennesey

“Laura is professional, reliable and well organised. Her calm and collected manner makes her a highly competent team player.“

Maria V

Small Business Life

“I can single-handedly give you back HOURS in your business.”

As a small business owner you wear ALL the hats, right?

I started my VA business because I was my husband’s real-life assistant in his tradie business, and I loved the idea of doing the same to support other business owners.

Once upon a time as a VA, I was happy to take on any task for any kind of business, but as time passed, I wanted to carve out a niche.

And then – BOOM – I discovered podcasts and began working with coaches. The rest, as they say, is history.

Off grid

I have two young kids, so life is full on and fun. We love camping and often just head into the bush. After the city lights of London, it’s such a novelty to drive off grid in less than half an hour. I love our camping adventures with a 90s soundtrack – Blur, The Stone Roses, The Prodigy – musical education for the kids.

“We didn’t always have Tik Tok y’know” #mumchat

When I get some ‘me time’, I take a Yoga class or swim in our local outdoor pool. At weekends I catch up with friends at breakfast out somewhere nice.