You’ve got your podcast all set to go, but have you thought about the link you’ll use when it’s time to share your podcast with the world? It’s not something that typically crosses our minds until it’s time to start promoting!
Have you ever gone to the “link in bio” on someone’s Instagram page to listen to their podcast and all they have is an iTunes or Spotify link? If you do this, you’re missing out on potential listeners! I’m an android person, so if you only put the iTunes link in your bio, you’ve lost me as a listener.
Instead, use your website. Set up a podcast landing page on your website before you even drop your official episodes. This page should have all the links to subscribe on various platforms like iTunes, YouTube, Spotify and Amazon. Don’t leave any listener behind – make sure they can find you wherever they like to listen to podcasts.
By directing people to your website, rather than an app, you’re also giving people the chance to see what services and products you have to offer. Maybe they’ll start at your podcast page and end up at your sales page!
When it comes to sharing your podcast, make sure to use the best link. A link to a podcast landing page on your website is your best option.
If you need a fresh set of eyes on your podcast, then I have a new service for you! I’ll look at your podcast and highlight anything that could be updated to improve your podcast. This includes making sure you have the best links! Book your session here.
Happy podcasting!
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