How Destination Webinars used podcasting to reach more travel agents

Charlie Trevena’s podcasting success story

Charlie Trevena is the founder of Destination Webinars, a one-stop-shop webinar library tailored to the AU/NZ travel industry. Charlie’s mission is to provide travel agents with on-demand, bite-sized updates about destinations, airlines, tour operators, and more.

The podcasting challenge

Charlie wanted to extend her reach to travel agents who couldn’t dedicate time to watch webinars but could listen to content while driving, doing household chores, or during other daily tasks. This inspired the creation of the Travel Agent Takeaways podcast. However, as a busy business owner, Charlie felt overwhelmed by the process of launching and managing a podcast. She didn’t have the time to learn the technical aspects or handle all the details herself.

How I helped

I guided Charlie through the entire podcasting process, from planning to launch. Together, we ensured that her podcast aligned with her business goals and targeted her ideal audience. After the successful launch, I continued to provide support by managing and editing the podcast, allowing Charlie to focus on her core business.

Charlie Trevena

Results and impact

Charlie’s podcast achieved impressive results, hitting the number one spot in the “Travel” category on the Apple Podcast charts in Australia within its first week. The podcast allowed Destination Webinars to expand its reach and provide valuable content to travel agents in a new and convenient format.

Client feedback

Charlie appreciated my organised and professional approach, saying: “Laura is super-organised and very professional and helps to keep everything on track. We are looking forward to working on Season 3 in the coming months.”

She also left this glowing review on Google: “I couldn’t have launched my podcast, Travel Agent Takeaways, without Laura’s help. She is knowledgeable, helpful, super-organised, and more!”

Travel Agent Takeaways podcast cover art

Reflecting on the journey

With the support of Podcast Support Services, Charlie successfully launched Travel Agent Takeaways and continues to deliver valuable content to her audience. By creating a podcast, she has expanded her reach and provided a new way for travel agents to stay informed and engaged. We’re excited to support Charlie in future seasons of her podcast journey!

You can listen to Charlie’s podcast Travel Agent Takeways here

If you’re keen to work together – let’s talk

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