Professional Podcasting Made Simple
A self-paced program that will help you create a professional podcast, allowing you to build your authority, foster trust, and expand both your community and client base. So you can attract more opportunities, stand out and get new clients!
Hosting a podcast is on your bucket list but you constantly worry about what others will think. Questions like, “What if no one listens?” or “What if people don’t like it?” plague your thoughts.
You doubt your own abilities, thinking, “I’m not good enough” or “I don’t know enough to be an authority on this topic.”
You spend excessive time planning, researching, or buying equipment without ever recording an episode. The desire to produce a perfect first episode is paralysing you. Everything must be flawless, leading to endless revisions and a reluctance to just do it!
What you get
You’ve wanted to launch your own podcast for as long as you can remember, it’s a concept that has been on your mind for months, maybe years. You’ve Googled and YouTubed all the lessons and you’re no closer to launching your podcast. Every time you listen to a podcast you get new ideas for your own and you reside to the fact that maybe, this wasn’t meant for you… until now.
You know what you have to share is important, valuable and people want to listen to what you have to say. It’s the overwhelm of information that has blinded your vision, crowded your thoughts and it’s stopping you from taking that first step. That’s where the Podcast Launch Program comes in… I’m going to show you how to launch your own podcast step by step, today.
Imagine
People listen to your podcast, binge all your content, and sign up to your highest ticket offer without saying a word.
Expanding your network of industry leaders by inviting them as guests and being featured on their shows, turning professional connections into valuable opportunities for collaboration and growth. Hosting a podcast enables you to connect with industry leaders you might not have otherwise encountered, allowing you to learn from them and forge valuable associations, which in turn enhances your own credibility and leadership profile.
Having endless amounts of content that you can repurpose into social media and blog posts, newsletters and emails. Making marketing your business a breeze!
To get a quality podcast you need to start right at the beginning
You’ll work out who your ideal listener is, what the mission of your podcast is and why you’re starting one. It’s so important to get the foundations of your podcast in place before you start recording. Otherwise, you could just be wasting your time.
You’ll get video tutorials and documents to fill in, with questions to help you work out who your ideal listener is, what your mission statement is and what your goals are.
This program is tailored for solo podcasters recording episodes from their home or office. It covers how to conduct remote interviews with guests via the internet. However, it does not address setting up or managing a co-hosted podcast where multiple hosts record together in the same room.
Be Realistic
So many podcasters burn out after episodes 5-7. There’s a lot that goes into podcasting and I want you to set realistic expectations. In the program I help you to work out how much time you can/should spend on your podcast. Your podcast should be a fun experience!
I do this by showing you different editing techniques, thorough and minimal editing, so you can choose what works best for you.
It’s time to build your brand, engage with your audience, and network with other likeminded people in your industry!
- You’re ready to create a podcast that serves your listeners and has a clear mission.
- Say goodbye to self-doubt and procrastination. You’re ready to instil confidence, certainty, get your voice heard and be known as the authority in your industry.
- Understanding how a podcast works, not just the tech side but WHY you’re doing it, is the key to a great podcast.
With this program, you’ll confidently launch your own podcast, building authority and trust while expanding your community and client base. You’ll never worry about feeling overwhelmed by tech or doubting your expertise again. This program is the easiest way to go from having an idea for a podcast to successfully launching it and growing your audience in just a few weeks.
Does this sound a bit like you?
- You’re ready to create a podcast that serves your listeners and has a clear mission.
- Say goodbye to self-doubt and procrastination. You’re ready to instil confidence, certainty, get your voice heard and be known as the authority in your industry.
- Understanding how a podcast works, not just the tech side but WHY you’re doing it, is the key to a great podcast.
Welcome to the Podcast Launch Program
This 7-module, 35 lesson, self-paced program is going to shift the way you think about podcasting. With video tutorials for each step and PDF handouts for you to work through. By the end of this program, you will have launched your own podcast.
What’s included:
- 7 modules
- 35 lessons
BONUS lessons: Marketing Your Podcast on Social Media, Repurposing Your Podcast Content, Effortless Marketing Techniques, Marketing Your Podcast on Instagram
Define Your Mission and Audience
This module helps you establish the foundation of your podcast by clarifying your purpose, target audience, and goals. By the end of this module, you’ll have a well-defined podcast vision, a clear understanding of your ideal listener, and specific goals for what you want to achieve with your podcast. With clear goals, you can measure the success of your podcast and keep yourself motivated.
Mastering the Basics
Learn the basics of podcasting, including the technical aspects and storytelling techniques to create compelling episodes. You’ll be able to confidently use recording equipment and software, and design episodes that captivate your audience. Feel assured in your ability to produce high-quality episodes from the start.
Naming and Branding Your Podcast
This module focuses on branding your podcast to make it stand out in a crowded market. You’ll create a strong brand identity with a memorable name, attractive artwork, and a compelling description. A well-crafted description communicates your podcast’s value and piques interest.
Crafting Content Your Listeners Will Love
Learn content creation strategies tailored to your audience’s interests and needs. You’ll be able to produce episodes that deeply resonate with your listeners, fostering loyalty and engagement. Consistently valuable content builds a dedicated listener base.
Creating Titles and Show Notes That Shine
Learn to craft elements that attract and inform your audience. You’ll produce high-quality recordings, create compelling episode titles, and develop detailed show notes that provide value. Informative show notes enhance listener experience and improve SEO.
Mastering Editing
Advanced editing techniques to refine your podcast’s audio quality and overall presentation. You’ll be able to edit your episodes like a pro, ensuring they are polished and engaging. High-quality production keeps listeners engaged and coming back for more.
Setting Up and Launching Your Podcast
Learn the logistics of setting up your podcast, from hosting to distribution on major platforms. You’ll have your podcast hosted, your trailer launched, and your show listed on major platforms, ready to release your first episode. Successfully launching your podcast boosts confidence and motivation.
Bonus! Effective Strategies for Podcast Promotion
Discover effective marketing strategies to promote your podcast and extend its reach. You’ll be equipped with techniques to market your podcast effectively and repurpose content to maximise exposure. This is something that has helped my clients reach the Apple Podcasts Charts. I’m giving it to you to ensure you have everything you need to succeed.
Enroll today
Podcast Launch Program Terms & Conditions
Frequently asked questions
1. How much time will I need to dedicate to the program each week?
While the program is self-paced, it’s recommended to set aside a few hours per week to go through the modules and complete the exercises. However, the exact time commitment may vary depending on your learning style and how quickly you grasp the material.
2. Do I need any specific technical skills or equipment to participate?
No specific technical skills are required to start the program. The modules are designed to cater to beginners and provide step-by-step guidance on all aspects of podcasting, including editing techniques. As for equipment, all you need is a professional microphone and headphones, and the program will show you how to podcast from the comfort of your own home using free or reasonably priced software.
3. What kind of support is available during the program?
While the program is self-paced, you’ll have access to video tutorials for each step and PDF handouts to work through. As a member of the community, you can book a 1:1 session with Laura at a discounted rate.
4. Will I learn how to market my podcast and grow my audience?
Absolutely! The program includes a bonus module on effectively marketing your podcast on social media and repurposing your content for maximum impact. You’ll learn strategies to attract listeners and engage with your audience, ultimately growing your podcast community.
5. What if I’m not sure about my podcast idea or target audience?
Module 1 is dedicated to helping you get a clear understanding of why you’re starting a podcast, who you’re speaking to, and what you aim to achieve. You’ll work through exercises to define your podcast’s mission and identify your ideal listener, ensuring that you start on the right foot.
6. Is there a guarantee of success with this program?
While the program provides all the tools and guidance you need to launch a successful podcast, individual results may vary. Success depends on factors such as the quality of your content, consistency in publishing episodes, and your efforts in promoting your podcast. However, Laura has successfully launched many podcasts using the same techniques that this program runs through.
7. Can I use this program if I want to have a co-hosted show?
This program is tailored for solo podcasters recording episodes from their home or office. It covers how to conduct remote interviews with guests via the internet. However, it does not address setting up or managing a co-hosted podcast where multiple hosts record together in the same room.
Example Curriculum
Important Note on Software and Equipment
While our program recommends various software and equipment to enhance your podcasting experience, it does not provide detailed instructions for using all of them. The program specifically includes:
- Editing with Audacity: A comprehensive guide on how to edit your episodes using Audacity.
- Overview of Descript: A brief outline of the key features of Descript for those interested in exploring additional editing options.
- Setting Up with Buzzsprout: A detailed walkthrough on how to set up and manage your podcast using Buzzsprout as your hosting platform.
This approach ensures you have the essential tools and knowledge to start your podcast. Please see below what is included in each module:
Podcast Success Stories
Belle Verdiglione
“If anyone is considering working with Laura, they absolutely have to do it. Jump right in, Laura will guide you through the whole process.”
Lei Lei Clavey
“If you’re reading this and you find yourself hesitating about booking Laura’s podcast launch services, I strongly encourage you to take the plunge. It will undoubtedly set you up on the path to success!”
Subscribe
Newsletter
I send out tips and updates on podcasting trends. It’s free. No spam. Unsubscribe whenever you want!
