Professional Podcasting Made Simple
This self-paced program helps you create a professional podcast. It will build your authority, foster trust, and grow your community and client base. As a result, you’ll attract more opportunities, stand out, and get new clients.
Why you haven’t launched yet
Hosting a podcast is on your bucket list. However, you constantly worry about what others will think. Questions like, “What if no one listens?” or “What if people don’t like it?” hold you back.
Sometimes, you doubt your abilities. You might think, “I’m not good enough,” or “I don’t know enough to be an authority.”
Instead of recording, you spend time planning, researching, and buying equipment. The desire to create a perfect first episode is paralysing. Because you want everything to be flawless, you end up with endless revisions and hesitation.
How this program helps you start
You’ve wanted to launch a podcast for as long as you can remember. It’s been on your mind for months, maybe even years. You’ve Googled and YouTubed tutorials. Yet, you’re still not closer to launching.
While listening to podcasts, new ideas pop up. But then, you wonder if podcasting is really for you.
Deep down, you know your message matters. People want to hear what you have to say. However, too much information can leave you feeling overwhelmed. It clouds your vision and stops you from taking that first step.
That’s where the Podcast Launch Program comes in. I’ll guide you step-by-step so you can finally launch your podcast today.
Picture to possibilities
Imagine people binge-listening to your podcast, then signing up for your highest-ticket offer—without you even having to pitch.
You’ll connect with industry leaders by inviting them as guests. In return, they may feature you on their shows, turning professional connections into collaborations. This not only builds credibility but also expands your network.
Plus, your podcast content becomes a goldmine. Repurpose episodes into social media posts, blogs, newsletters, and emails. As a result, marketing your business becomes effortless.
Setting up for podcasting success
To create a quality podcast, you need to start with the basics.
First, you’ll identify your ideal listener. Then, you’ll define your podcast’s mission and clarify your purpose. Because of this groundwork, your podcast will have a strong focus.
The program includes video tutorials and worksheets. For example, you’ll answer simple questions designed to shape your podcast’s vision, mission, and goals.
This program is designed for solo podcasters. In addition, it covers remote interviews with guests. However, it doesn’t include managing co-hosted podcasts recorded in person.
Realistic podcasting expectations
Many podcasters burn out after just 5–7 episodes. Podcasting takes effort, and that’s why I’ll help you set realistic expectations.
In the program, we’ll figure out how much time you can—and should—spend on your podcast. After all, it’s meant to be fun, not stressful.
To make things easier, I’ll show you different editing techniques. Whether you prefer basic or detailed editing, you’ll find what works best for you.
Build your brand and grow your audience
Create a podcast with purpose
Now’s the time to build your brand, engage with your audience, and connect with people in your industry.
You’re ready to create a podcast that serves your listeners and has a clear mission. Therefore, it’s time to say goodbye to self-doubt. Get your voice heard and become the trusted authority you’re meant to be.
Why your ‘why’ matters
A great podcast isn’t just about the tech. More importantly, it’s about understanding your “why.” Because of this clarity, you’ll stay motivated and connected to your audience.
Launch with confidence
With this program, you’ll launch your podcast with confidence. You’ll build trust, grow your community, and never worry about tech issues again. In fact, this is the simplest way to go from an idea to a live podcast in just a few weeks.
Does this sound a bit like you?
- You’re ready to create a podcast that serves your listeners and has a clear mission.
- You’re done with self-doubt and procrastination. Now, you’re ready to feel confident, get your voice heard, and become the authority in your industry.
- You understand that a great podcast isn’t just about the tech—it’s about knowing your purpose.
Welcome to the Podcast Launch Program
This 7-module, 35 lesson, self-paced program is going to shift the way you think about podcasting. With video tutorials for each step and PDF handouts for you to work through. By the end of this program, you will have launched your own podcast.
What’s included:
- 7 modules
- 35 lessons
- BONUS lessons: Marketing Your Podcast on Social Media, Repurposing Your Podcast Content, Effortless Marketing Techniques, Marketing Your Podcast on Instagram
Module Breakdown
Define your mission & audience
This module helps you establish your podcast’s foundation. You’ll clarify your purpose, target audience, and goals. By the end, you’ll have a clear vision, a defined ideal listener, and measurable goals to track your success.
Mastering the basics
Learn the basics of podcasting, from technical aspects to storytelling techniques. You’ll confidently use recording equipment and design episodes that captivate your audience.
Naming & branding your podcast
Stand out in a crowded market. In this module, you’ll create a memorable name, attractive artwork, and a compelling description that grabs attention.
Crafting content your listeners will love
Learn content strategies tailored to your audience’s interests. Consistently valuable content keeps your listeners engaged and loyal.
Creating titles & show notes that shine
Discover how to craft titles and show notes that attract and inform. Strong show notes improve SEO and enhance the listener experience.
Mastering editing
Refine your podcast’s audio quality with advanced editing techniques. Polished episodes keep listeners engaged and coming back for more.
Setting up & launching your podcast
Learn the logistics of podcasting—from hosting to distribution on major platforms. You’ll be ready to launch your first episode with confidence.
Bonus! Effective strategies for podcast promotion
Discover proven marketing strategies to grow your audience. These techniques have helped my clients reach the Apple Podcasts charts, and now I’m sharing them with you.
Enroll today
Podcast Launch Program Terms & Conditions
Frequently asked questions
1. How much time will I need to dedicate to the program each week?
While the program is self-paced, it’s recommended to set aside a few hours per week to go through the modules and complete the exercises. However, the exact time commitment may vary depending on your learning style and how quickly you grasp the material.
2. Do I need any specific technical skills or equipment to participate?
No specific technical skills are required to start the program. The modules are designed to cater to beginners and provide step-by-step guidance on all aspects of podcasting, including editing techniques. As for equipment, all you need is a professional microphone and headphones, and the program will show you how to podcast from the comfort of your own home using free or reasonably priced software.
3. What kind of support is available during the program?
While the program is self-paced, you’ll have access to video tutorials for each step and PDF handouts to work through. As a member of the community, you can book a 1:1 session with Laura at a discounted rate.
4. Will I learn how to market my podcast and grow my audience?
Absolutely! The program includes a bonus module on effectively marketing your podcast on social media and repurposing your content for maximum impact. You’ll learn strategies to attract listeners and engage with your audience, ultimately growing your podcast community.
5. What if I’m not sure about my podcast idea or target audience?
Module 1 is dedicated to helping you get a clear understanding of why you’re starting a podcast, who you’re speaking to, and what you aim to achieve. You’ll work through exercises to define your podcast’s mission and identify your ideal listener, ensuring that you start on the right foot.
6. Is there a guarantee of success with this program?
While the program provides all the tools and guidance you need to launch a successful podcast, individual results may vary. Success depends on factors such as the quality of your content, consistency in publishing episodes, and your efforts in promoting your podcast. However, Laura has successfully launched many podcasts using the same techniques that this program runs through.
7. Can I use this program if I want to have a co-hosted show?
This program is tailored for solo podcasters recording episodes from their home or office. It covers how to conduct remote interviews with guests via the internet. However, it does not address setting up or managing a co-hosted podcast where multiple hosts record together in the same room.
Example Curriculum
Important Note on Software and Equipment
While our program recommends various software and equipment to enhance your podcasting experience, it does not provide detailed instructions for using all of them. The program specifically includes:
- Editing with Audacity: A comprehensive guide on how to edit your episodes using Audacity.
- Overview of Descript: A brief outline of the key features of Descript for those interested in exploring additional editing options.
- Setting Up with Buzzsprout: A detailed walkthrough on how to set up and manage your podcast using Buzzsprout as your hosting platform.
This approach ensures you have the essential tools and knowledge to start your podcast. Please see below what is included in each module:
Podcast Success Stories
“If anyone is considering working with Laura, they absolutely have to do it. Jump right in, Laura will guide you through the whole process.”
“I highly recommend Laura to anyone who is wanting to create a successful podcast.”
“If you’re reading this and you find yourself hesitating about booking Laura’s podcast launch services, I strongly encourage you to take the plunge. It will undoubtedly set you up on the path to success!”
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