Podcast Stats Made Simple

 

Today, talking about podcast stats – you know, those numbers that might make you feel like you’re drowning in data? But don’t worry! I’m here to guide you through it.

Tracking your stats

If you’re not tracking your podcast stats, it’s time to start! Set aside a few minutes each month to jot down those numbers. It’s a small investment of time that can produce big results for your podcast growth.

Two gems hidden in your stats

Two often-overlooked stats that can be game-changers for your podcast are followers / subscribers and average consumption rate per episode. You can find these stats by logging into your Spotify for Podcasters account and/or your Apple Podcasts Connect account.

1. Followers / Subscribers

Think of your followers / subscribers as your podcast’s fan club. These are people who eagerly await each episode and can’t wait to hit play. And while losing followers can sting a bit, it’s essential to track these numbers over time.

2. Average consumption rate

Ever wondered if your listeners are actually sticking around for the whole episode? That’s where average consumption rate comes in handy. It tells you how long people tune in to your individual episodes.

A high consumption rate means your audience is loving your episode. But if it’s on the lower side, it might be time to tweak your content.

What’s next?

It’s time to act! Commit to tracking your stats, get curious about what they’re telling you, and use that information to create content that resonates with your audience.

How I can help

As part of my podcast management packages, I create a monthly report for you with all this information as well as other data such as, whether your podcast hit the charts, where your listeners are in the world and any other trends that I notice.

This makes it easy for you to plan your episodes as you get a clearer idea of what your listeners are enjoying.

If you’d like to know more about my podcast management packages, click here to find out more.