Are Mondays really the best day?
I’ve heard so many people say that Mondays are the best day to release podcast episodes.
Numerous podcasts are released on a Monday, do you really want to be added to that list? If your ideal listener is already subscribed to the thousands of podcasts that are released every Monday, they may miss yours.
Think about your ideal listener
Does your ideal listener work in corporate and Mondays are hectic for them? If they’re really busy on a Monday, they might not have time to listen to your podcast.
Try something different
Not many podcasts are published on a Thursday, so why not stand out from the crowd and have yours go out on a Thursday?
If your listeners are busy during the beginning of the week, then maybe Friday is a good day to release. Or maybe even the weekend when they have more time on their hands.
What time should you release your episodes?
Again, think about your ideal listener. Do they listen to you on their commute to work or whilst they’re getting ready in the morning? If so, 6am is probably a good time.
Do they listen to you on their lunch break? If so, 11am is probably a good time.
Check where your listeners are located
In your hosting platform, in your analytics you can see where the majority of your listeners are based around the world. Use this to guide what time you release your episodes.
You may find that the majority of your listeners are located in Sydney. If they are, and they listen to your podcast on their morning commute, schedule your episodes for 6am AEST.
Your listeners may be predominantly located in New York. If that’s the case, and they listen to your podcast on their lunch breaks, schedule your episodes for 11am EST.
Ask your audience
Why not just ask your audience when they listen to podcasts, this could answer the question for you. Do a poll in your Instagram stories or ask them in your Facebook group and newsletters.
What works for you?
You also need to figure out what works for you and your schedule. If you’re busy at the start of the week, then maybe a Friday is good for you.
It depends on you and your audience
Like with many things in podcasting, there’s no right or wrong. The best day and time to release your podcast episodes depends entirely on what works best for your ideal listener as well as you. So, do your research before you make a commitment.