5 Steps to Repurposing your Podcast Episodes
Wondering how to promote your podcast to the masses? This article highlights ways to work smarter, not harder.
By repurposing your podcast content, you can appear everywhere, using content from just one podcast!
So, you’ve recorded your podcast episode, uploaded it, what next? Here’s 5 steps to re-using that precious podcast episode:
1. Show notes
The first thing you’ll need to do is listen back on your episode and write blog style show notes. You’ll then need to put these show notes on your website. You can then repurpose this content in so many ways.
2. Social media templates
Before you start repurposing your show notes content, create social media templates, to match your banding. Canva is great for this.
Create templates in various sizes to fit the social media platforms you’re on, whether that’s Instagram, Facebook, LinkedIn, Pinterest etc.
You can reuse these templates over and over simply by changing the title, image, and audiogram.
3. Social media posts
By pulling information from your show notes, you’ll be able to write various social media posts.
You also might want to listen back to your podcast and pull-out quotes that you can use in your social media posts. You’ll be amazed at how many posts you can make out of one podcast.
Use the Canva templates you created earlier to make the posts look visually appealing and match your social media feed.
If you have email subscribers, reword your show notes and use the content to write an email newsletter.
5. Repurposing repurposed content
Once you’ve got this information, you can repurpose it again within a few months. You may feel like you’re repeating yourself but not everyone would have seen your content the first time around, and if they have, they may need a reminder!
Creating content can be hard and this is a great way to streamline your podcast marketing process.