Have you ever wished there was a way to promote your podcast without the hassle of week-to-week planning or constant effort? Imagine having your podcast gain visibility without you actively pushing it.
Let’s explore five places where you can promote your podcast on autopilot.
1. Email signatures
Turn every email you send into a potential listener-generating opportunity by adding your podcast to your email signature. Include a mic icon, and if your email is clickable, link it to your podcast page on your website. Imagine the reach when even a fraction of the people you email each day discovers your podcast.
2. Nurture sequences
Nurture sequences, a series of automated emails, provide an excellent chance to subtly introduce your podcast to your audience. Mention your podcast in at least one email within these sequences, whether it’s triggered by subscribing to your mailing list or downloading a freebie. This ensures that new subscribers are aware of your podcast from the get-go.
Your bios across various platforms, such as Facebook on your business page and personal profile, are prime real estate for promoting your podcast. Designate yourself as a “podcaster” and include a link or at least the name of your podcast. Your Facebook comments in groups live on, potentially reaching curious listeners who discover your profile.
A simple “host of [insert name of podcast]” on Instagram, accompanied by a mic emoji, can also spark interest. Remember, your bio is often the first thing new visitors see, so make it count.
4. Thank you pages
If you have digital products with thank you pages or opt-ins, utilise them to promote your podcast. Include the podcast name, a brief description, and a link to listen. Whether it’s a freebie or a contact page, seize every opportunity to share your podcast with those already engaging with your content.
5. Leverage past visibility opportunities
Reflect on any past visibility opportunities, such as guest appearances on podcasts or Facebook Lives for someone’s group. Contact the organisers and inquire about adding a link to your podcast on their website or show notes page. Even if you didn’t have a podcast at the time, capitalise on these now.
After reading this blog, take immediate action by choosing one of the listed places where you’re not currently promoting your podcast and optimise it. Ensure that anyone stumbling across your profile or content knows you have a podcast. Gradually expand to the other platforms over time, creating a web of passive promotion that steadily grows your listener base.
Embrace these passive podcast promotion strategies, and watch your podcast gain momentum with minimal effort on your part. Remember, each passive touchpoint is a potential listener discovery waiting to happen.