Category Archives: Podcast Management

Before you start your podcast, you should decide what will be the overall theme for your show.  

If you have a business, and you’re using your podcast to promote your business, then it makes sense to create a podcast based on what you do in your business.

If you’re a Coach or Consultant, whatever it is you do to help your clients, this should be what your podcast is about. This way your listeners can get a taste of what you do and will want to know more.

You can spend very little on your podcast or spend thousands on your podcast. It depends on your budget and whether you outsource.

We all know that for people to buy from you they need to know, like and trust you. We’ve heard this so many times!

When starting a new podcast I always recommend that you launch with a trailer before your episodes.

When you launch a podcast, it needs to be submitted to all the major podcast directories, Spotify, Google, Apple etc. Some of these directories can take 7 days to approve your podcast.

By uploading your trailer before your episodes, you’re giving yourself time to make sure everything’s set up correctly BEFORE the official launch of your episodes. You don’t want to launch with an episode, and then find out there’s a problem.

You’re here because you’re wondering how to market your podcast. Maybe you’re new to podcasting, or you may have a podcast already and you’re wondering how to attract new listeners.

Before you launch your podcast, it’s important that you truly understand your audience. Is your podcast valuable and unique? If it’s not either of these, you may struggle to grow your podcast audience, no matter how much marketing you do.

Also, bear in mind that it can take 5-6 months for your listenership to start increasing. It’s normal to have little engagement at the beginning, so try not to feel too discouraged.

Here are a few ideas you could try to market your podcast. You could try and test a few and see how you go.

You can start a podcast with no audience, but it’s important that you know your ideal customer profile and create and follow a podcast marketing plan.

There are many reasons why people start a podcast. And one of those reasons is usually to monetize.

This article lists three strategies to monetize your podcast.

There are many Podcasters that can do everything on their own, but there are some that love having Podcast Managers.

In this article I’ll list 10 reasons why Podcasters love Podcast Managers.

If you’re thinking about launching a podcast, there’s lots of things you need to think about; equipment editing, content.

But there are some things you may not have thought about.

Wondering how to promote your podcast to the masses? This article highlights ways to work smarter, not harder.

By repurposing your podcast content, you can appear everywhere, using content from just one podcast!